Shevlin Millinery

John Shevlin is a talented second-generation milliner with a rich heritage in hat-making. Specializing in both wool felt and fur felt, he is renowned for being the exclusive producer of authentic Panama hats in Ireland. His craftsmanship is highlighted by the use of premium toquilla straw sourced directly from Ecuador, ensuring each hat is of the highest quality and authenticity.

To enhance Shevlin Millinery’s online presence, we undertook the design and development of a sophisticated, modern e-commerce website that effectively showcases the strength and identity of the brand. Our primary focus was to create an improved user experience, allowing customers to navigate the site effortlessly. This involved developing intuitive pathways to browse an extensive range of products and access detailed product categories while providing timely online support to enhance customer satisfaction.

What We Delivered:

1. E-commerce Website Development: A fully functional online store that meets the needs of modern shoppers.
2. Enhanced Site Architecture and Navigation: We restructured the website to create a smoother browsing experience, minimizing friction and guiding customers easily from one section to another.
3. Search-Friendly and Socially Engaging Blog: We implemented a blog designed not only to inform but also to engage visitors, boosting user interaction and adding value to their experience with the brand.
4. Optimized SEO Performance: Measures were taken to improve search engine optimization, effectively driving organic traffic to the product pages and increasing overall visibility online.
5. Fully Responsive WordPress CMS Solution: The website was developed using WordPress to ensure a fully responsive design, allowing for seamless viewing on any device, whether it be desktop, tablet, or mobile.

This comprehensive approach aims to elevate Shevlin Millinery’s brand and provide customers with an unparalleled online shopping experience.