Pocket Tutor

Pocket Tutor is an innovative content-based subscription website designed specifically for Junior and Leaving Cert students seeking a flexible study timetable. This platform stands out by offering clear, concise explanations and access to experienced tutors, empowering students to enhance their academic performance and maximize their scores. Notably, Pocket Tutor is completely free, making high-quality educational resources accessible to all.

The vision behind Pocket Tutor, conceived by co-founders Ross and Chris, was to create an e-commerce site that not only delivers valuable content but also acts as a budget-friendly alternative to traditional private grinds tuition. Their commitment to affordability and accessibility drives the initiative, helping students navigate their crucial studies without the financial burden typically associated with private tutoring.

As this marked their inaugural venture into the online world, we undertook a comprehensive project that involved complete rebranding for Pocket Tutor. Our design team developed a sleek and modern logo, coupled with a color palette specifically tailored to resonate within the educational landscape. This branding was crafted to be both stylish and functionally appealing, establishing a trustworthy and inviting presence for the platform.

Throughout the process, we collaborated closely with Ross and Chris, ensuring that our designs were not only aesthetically pleasing but also effectively communicated the educational mission of Pocket Tutor. Armed with specific branding guidelines and carefully curated content from the founders, we commenced the development of a user-friendly e-commerce site. Key features requested by the client included a robust question and answer section organized by topics and subtopics, an online inquiry form for students to ask tutors, and foundational search engine optimization (SEO) practices to enhance visibility.

What We Delivered:

1. Branding Guide & Logo Design: A comprehensive branding guide that encapsulates the brand identity, along with a thoughtfully designed logo that reflects the educational focus of Pocket Tutor.
2. E-commerce Site Design & Development: A fully functional e-commerce website tailored for subscriptions that accommodates students’ needs while promoting engagement.
3. Responsive Website Design: An adaptive design that ensures a seamless user experience across various devices, catering to students who prefer studying on mobile or desktop platforms.
4. 400+ Subscribers: A successful engagement strategy that attracted over 400 subscribers shortly after launch, indicating a strong market resonance.
5. 75% Online Business Via Membership Signup: A significant achievement showcasing that a large majority of our business comes from students opting for memberships online, validating our model’s effectiveness.
6. Local Search Engine Optimization: Implementation of targeted SEO techniques to enhance local search visibility, helping students easily find and access Pocket Tutor.

In summary, Pocket Tutor not only addresses the educational needs of Junior and Leaving Cert students but does so in a way that is both affordable and accessible, redefining the landscape of tutoring services.