Balrothery Pharmacy

Balrothery Pharmacy stands as a dedicated, independent, Irish-owned late-night chemist situated in the heart of Balrothery, North County Dublin. Since its establishment in November 2016, the pharmacy has been committed to delivering a family-oriented service that caters to the diverse needs of the local community, ensuring that every visitor feels valued and cared for.

Recognizing the importance of an online presence, the owners of Balrothery Pharmacy aimed to transition their operations into the digital landscape. Their goal was not only to promote in-store promotions and the range of medical services they offer but also to enhance the convenience for their customers. To achieve this, we embarked on a comprehensive rebranding journey that represented the essence of their business.

The project commenced with an in-depth collaboration between our team and the pharmacy owners. Understanding their vision was key to crafting an engaging and professional online identity. We developed a chic, contemporary logo paired with a color palette that resonates with the medical industry, ensuring it aligned with the ethos of care and professionalism that the pharmacy embodies.

As we moved into the website build, we carefully adhered to branding guidelines, while incorporating compelling content that accurately reflected the services available at Balrothery Pharmacy. The owners highlighted several critical features for the new website. Among these, the prescription order form was particularly significant, aimed at streamlining the ordering process for customers. Additionally, they emphasized the necessity of local search engine optimization (SEO) strategies to improve online visibility, targeting specific keywords like ‘Pharmacy in Balrothery’ and ‘Pharmacy in Balbriggan’ to achieve top rankings in search results.

What We Delivered:

1. Branding Guide & Logo Design: A well-crafted branding guide that outlined the visual identity of Balrothery Pharmacy, including logo design that is memorable and resonant with their core values
2. Website Design & Development: An aesthetically pleasing and functional website that reflects the pharmacy’s commitment to its community.
3. Responsive Website Design: A mobile-friendly platform that ensures usability across devices, making it easier for customers to access services.
4. 40% Online Revenue Increase: A measurable improvement in online sales, showcasing the effectiveness of the website and promotional strategies.
5. 85% Online Business Via Prescription Order Form: A significant portion of their online activity now driven by the convenient prescription ordering feature, illustrating its vital role in their service offerings.
6. Local Search Engine Optimization: Expertly executed SEO strategies that elevated the pharmacy’s visibility, helping them achieve top rankings for their targeted keywords and making it easier for potential customers to find them online.

In summary, the transformation of Balrothery Pharmacy from a traditional business to a modern, digital-savvy establishment has not only enhanced their ability to serve the community but has also significantly boosted their online presence and revenue.