Ashwood Medical Centre

Dr. Declan Herbert established the Ashwood Medical Centre in 1979, laying the foundation for a trusted healthcare facility in the heart of Ashwood, Dublin, Ireland. Over the years, the center became a cornerstone of the community, providing essential medical services and fostering relationships with its patients. In 2005, Dr. Maria Wilson joined Dr. Herbert, bringing her own expertise and dedication to patient care.

After a commendable 39-year tenure, Dr. Herbert retired on March 31, 2018, passing the leadership baton to Dr. Wilson, who assumed the role of principal. With a vision to expand the reach of the medical center and enhance its services, the owners decided it was time to establish an online presence that would effectively promote their offerings and engage with the community.

Given that this would be Ashwood Medical Centre’s first foray into the digital realm, we set out to build a comprehensive online identity from the ground up, starting with a complete rebranding initiative. Our design team collaborated closely with the center’s staff to understand their ethos and values, allowing us to create a logo that was not only modern and stylish but also resonated with the medical community. We carefully selected a color palette that conveyed trust, care, and professionalism, which are essential elements in the healthcare industry.

As we progressed to the design phase, our focus was on creating a visually appealing and user-friendly website that would highlight the medical services offered by the center. We established set branding guidelines to ensure consistency across all digital platforms and gathered informative content from the client to accurately represent their medical expertise.

One of the key features the client requested was the ability for patients to make appointments online, recognizing the growing demand for convenient access to healthcare services. Additionally, we implemented strategies to enhance the center’s visibility on search engines through effective Google SEO practices. This would not only help potential patients find the Ashwood Medical Centre easily but also position it as a leading provider of medical services in the area.

The culmination of this project was a comprehensive, functional website that is both user-centric and reflective of the high standards of care that Ashwood Medical Centre is committed to providing.