Social Media Marketing 101

What Every Social Media Manager Needs to Know

While some may think of social media marketing as scrolling feeds on Facebook and Instagram all day, those of us in the industry know that it’s so much more than that.

From content to community management, to strategy & metrics, there are many essential facets of social media.

However, the one thing that will make or break your brand’s social media presence is content. What you post on your channels is what drives all the other pieces of the puzzle, so you need to make sure you’re putting out the best content possible.

But what makes a great piece of social media content different?

Below I will break down the key pointers for creating successful social media content.

• Always Consider Your Audience. Let whatever you share on your timelines be directly tailored to address the needs of your fans. This will facilitate smooth transition from fans to customers. The key here is to provide value, offers, and free stuff.

• First Be Disruptive, what your audience cares about, successful content is also disruptive. Start a campaign if need be. Make sure you saturate them with whatever you are selling. But make sure you regulate since most online users hate spam.

• Be Authentic, Authenticity is crucial for having a successful social media presence. Brands need to make sure they’re authentic in two ways: being authentic to themselves as a brand and being authentic to the channel on which they are posting.